Trophora

Advertise

Early-stage · launch partners welcome

Sponsor Trophora

Put your brand on the boards, shirts, cups and awards of a football game. Trophora is new and its audience is still small, so launch partners get launch pricing and a say in how sponsorship works.

Apply to sponsorDownload the media kit (PDF)

Apply: email [email protected] · trophora.com/advertise

Who plays

Trophora is a football management and career game for ages 13 and up. You run a club or a national team, or live a footballer's life from age 13. It plays in a web browser on phones, tablets and computers (play.trophora.com), and as an Android app.

Players are football fans: teenagers (13 to 17) and adults. Because the audience includes under-18s, every sponsor must be suitable for them (see the content rules below).

Audience size: we are early-stage and don't publish numbers we can't back up. When you apply, we will share our real anonymous counts (daily players and how many come back) as they are on that day.

Where your brand appears

Real screenshots from the game with TEST sponsors. Sponsors are picked by the league, club or competition on screen, never by anything about the player. Each deal has a first and a last day: it starts and ends by itself, with no game update. Where no company has booked a slot, the game shows our own brands (labelled "Partner") or its own made-up brands.

  • Competition title

    The Cups screen showing The Arteify Cup with its Partner label and a presented-by credit

    Name a cup or a league for the length of the deal: "The [Your brand] Cup". It shows wherever the competition does, with a "Sponsor" label beside the name, and saved games remember the name a trophy was won under.

  • Presented by

    Screenshot to follow

    "The Challenge Cup, presented by [Your brand]" on the competition page and in its matches. A lighter-weight way into a competition.

  • Trophy plate

    Screenshot to follow

    Your mark engraved on the trophy's name plate under the competition name, in the 3D trophy and the trophy cabinet.

  • Stadium name

    Screenshot to follow

    Name one of the game's fictional clubs' grounds, e.g. "[Your brand] Park", wherever that ground appears.

  • Pitch-side boards

    Pitch-side boards in the 3D view: TEST sponsor boards with a label among the game's fictional brands

    About one board in three around the pitch, in the 2D and 3D match views, by league, country or club. Your image or your name in your colours, with a label.

  • Pitch-side boards (2D view)

    The 2D match view with TEST sponsor boards around the pitch and the sponsor strip in the corner

    The same boards around the 2D pitch, which every match can be played in.

  • Shirt and sleeve

    The 3D match view; shirt sponsor text is printed on the kits (small at this camera distance)

    Your name across the chest, or on the sleeve, of the matching clubs' kits in the 3D match view. Text only.

  • Broadcast ident

    A labelled broadcast ident card with a TEST creative

    The card as a match broadcast opens: "Coverage presented by", your image, labelled. Tap for details.

  • Match-centre banner

    Screenshot to follow

    A slim banner in the corner of the match centre while the game plays.

  • Monthly award, news and events

    A Manager of the Month news story ending: Award presented by TEST Acme Sports

    "Manager of the Month, presented by [Your brand]", "News presented by" on the Matchwire 24 channel, and stadium events.

Always labelled

Every real brand is labelled "Sponsor" or "Partner", as the UK advertising code requires (CAP Code rule 2.1: ads must be obviously identifiable). Sponsored competition names carry the label beside them, and in a match a strip lists the brands on show. Tapping either shows "Sponsor: [name]", what they sponsor, and an optional Visit link to your website (opens in a new tab, marked as a sponsored link).

Measuring: with the first sponsors we'll start monthly reports: the number of times your brand was shown and how many times "Visit" was tapped, per slot and per day. These are anonymous totals, with no cookies, no IDs and no personal data. Players who switch usage counts off aren't counted, so the figures are a minimum.

The Sponsored sheet in a match: Sponsor TEST Acme Sports with a Visit button, and a TEST bookshop

Creative specs

SlotWhat to send
Competition title, stadium nameUp to 40 characters, e.g. "The Brightline Cup" or "Brightline Park". The game adds the label.
Trophy platePNG or WebP, 512 × 128 px, transparent, one colour (it is engraved into the metal), max 400 KB.
Pitch-side boardPNG, WebP or JPG, 1024 × 128 px (8:1), max 400 KB. Or text (up to 32 characters) with a background and text colour.
Broadcast identPNG, WebP or JPG, 640 × 240 px, max 400 KB. Or text.
Match-centre bannerPNG, WebP or JPG, 960 × 120 px, max 400 KB. Or text (up to 40 characters).
Shirt, sleeve, award, news, eventText only: shirt up to 20 characters, sleeve 14, the rest 32.
SizesImages may also be exactly double these sizes, for sharp screens.
LinkOptional "Visit" link: https only, no tracking or user parameters. Opens in a new tab.
TextPlain, factual, suitable for ages 13 and up. No calls to action aimed at children, no pressure to buy.

We check every creative before it goes live, and can make a simple text board for you.

Content rules

Trophora's audience includes under-18s, so we follow the UK CAP Code for ads that children and young people may see, and go further. We don't accept:

  • Gambling, betting, lotteries or anything casino-style
  • Alcohol, including alcohol-free versions of alcohol brands
  • Tobacco, vaping, e-cigarettes, nicotine products
  • Crypto, NFTs, tokens or any cryptoasset
  • Food or drink high in fat, salt or sugar (HFSS), or brands built on them
  • Adult content, dating, weapons, payday or high-cost loans
  • Cosmetic surgery, weight-loss, medicines, political ads
  • Anything that pressures players to buy, or targets children directly

Contextual only. We never target ads by age, interests, location or behaviour, and we share no player data with sponsors. Never in Trophora Academy, our free game for ages 5 to 12: it has no ads at all.

Sources: CAP Code section 2 (recognising ads) · section 5 (children) · ASA: targeting children (age-restricted products: alcohol 18.15, gambling 16.3.13, lotteries 17.14, e-cigarettes 22.11, HFSS 15.20) · section 15 (food; rule 15.19 bars paid online ads for less-healthy products from 5 January 2026) · FCA PS23/6 (cryptoasset promotions).

Our own brands

Trophora has the same founder as two other brands: Naira Music, home of The Signal radio (Naira Music Limited), and Arteify, an online art marketplace (Naira Mail Ltd). By default Arteify names the English domestic cup ("The Arteify Cup") and Naira Music the season-opening shield ("The Naira Music Champions Shield"), and both fill any board, ident or award slot no sponsor has booked, labelled "Partner". A paying sponsor always takes the slot first.

Packages

  • Title partner: one competition's name, its trophy plate and its "presented by" credit, for a season
  • Cup partner: "presented by" on one cup, with boards in its matches
  • Stadium partner: one club's ground name, with boards at that ground
  • Kit partner: shirt or sleeve for a league or a club
  • Broadcast partner: the broadcast ident and the match-centre banner
  • Season bundle: any of the above for a full game season, at a bundle price

Rate card

Launch pricing for early partners. Prices follow our real audience counts, which we share with you when you apply. Email us and we'll quote.

SlotLaunch price
Title partner: one cup's name, trophy plate and "presented by" (one season)Price on request
League title (one league, one season)Price on request
Presented by (one competition, one season)Price on request
Stadium name (one club's ground)Price on request
Pitch-side boards (one league or one country)Price on request
Pitch-side boards (one club)Price on request
Shirt or sleeve (one club or one league)Price on request
Broadcast ident and match-centre bannerPrice on request
Monthly award, news partner or event partnerPrice on request
Season bundle (any of the above)Price on request

All prices exclude VAT where it applies. Each deal runs between a first and a last day you agree, and starts and ends in the game by itself, with no app update needed.

Apply

Email [email protected]. The button below starts the email for you with these questions:

Apply to sponsor

Subject: Sponsor application: [company name] - [slots]

Hello Trophora,

We would like to sponsor Trophora.

Company name:
Website:
Contact name and role:
What we sell (products or services shown in the ad):
Category (see the content rules on trophora.com/advertise):
Slots we are interested in (cup or league title / presented by / trophy plate / stadium name / boards / shirt / sleeve / broadcast ident / match-centre banner / award / news / event, or a package):
Leagues, clubs or countries (or "any"):
Dates (start and end):
Creative: we will send / we need help
Link for the "Visit" button (https):
Budget or questions:

We confirm the ad is not for gambling, alcohol, tobacco or vaping, crypto, adult content, or less-healthy (HFSS) food or drink, and that it follows the UK CAP Code.

We reply from [email protected]. A sponsor only goes live after we have checked the brand, the products and the creative against the rules above.